Network Marketing Made Simple

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Who doesn’t want to learn how to write persuasively?

Wait! Before you go, consider this:

Have you got a product or a business opportunity that you absolutely know will help others find self-fulfillment and realize their potential?

Having a bit of trouble showing people how good your deal could be for them if only they would take a look at it?

Okay, alot of trouble.

Let’s take a look at a solution - one of many potential ones.

Have you ever heard of a guy by the name of Abraham Maslow? He was some sort of doctor of psychology, right?

In fact, he taught people about the existence of a hierarchy of human needs.

If you are human, then you too have needs. As soon as a basic need is satisfied, so wrote Maslow, another higher one crops up. According to Maslow there are eight altogether.

Why are these important to your writing career? And how can keeping Maslow’s Hierarchy of Needs in mind when you write help you to become more persuasive?

Well, I’m sure I don’t have to spell it out for you but I’m going to spell it out anyway because, well, just because I want to.

It’s spelled: C-H-A C-H-I-N-G!

There. I said it.

Let me be a bit less subtle:

By learning how to write more persuasively you’ll earn more money. Period.

But just don’t love the money, okay? According to some people it’s the root of all evil. They won’t go so far as to say money is evil, they recognize it has no power in itself. But the love of money, they say, is the root cause of evil.

Whatever. I’m not going to argue. Let’s just work with it if we can’t ignore it, alright?

Okay, so what eight needs must we keep in mind whenever we’re writing something serious? (Unlike this more flippant blog post of mine.)

Remember: they are organized in a hierarchy. You start at the bottom most basic level and as you fulfill it, you graduate to the next highest and the next and so on.

So here they are, from base to pinnacle:

Number 1: Physiological: hunger, thirst, bodily comforts, etc.

Number 2: Safety/security: out of danger.

Number 3: Belongingness and Love: affiliate with others, be accepted.

Number 4: Esteem: to achieve, be competent, gain approval and recognition.

Number 5: Cognitive: to know, to understand and explore.

Number 6: Aesthetic: symmetry, order and beauty.

Number 7: Self-actualization: to find self-fulfillment and realize one’s potential.

Number 8: Transcendance: to help others find self-fulfillment and realize their potential.

Where are you on Maslow’s scale? Huh?

Personally, I’m scattered all over it.

How about you?

Anyway, can you see how important to your writing career this could be? Am I the only one who sees dollar signs here?

In any case, I may be wrong. Maybe learning Maslow’s Hierarchy of Needs and keeping it in mind whenever writing something for the purpose of persuading others to throw their money at you isn’t such a great idea.

Maybe it will be perceived as manipulative and self-serving?

Maybe.

Unless, that is, you truly believe your product, service or business opportunity can help others achieve transcendence.

For an example of a blog post that addresses all eight Needs, Click HERE.

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